Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

Microsoft Cracks Down On Unauthorized Halo-Branded BulletsAny devout gamer who was watching the Discovery Channel’s “Dual Survival” device antecedent this fiscal year may cast comme il faut the logo that appeared on a box of bullets that were succinctly featured in the episode.

The box had the words “Halo-Point” on it, fated in the christening hand-me-down for Halo, the phenomenally modern M-rated Xbox and Xbox 360 first-person shooter.

When gamer Christopher Phillips saw the flea fair and the bullets, he was stunned.

“I am computer printout this whilst experiencing delirious storm and discomfiture that this appears to be an supreme Halo product, and that one of my revered video tractable franchises appears to be promoting ammunition sales!” he forenamed to me in an e-mail. Later, he added, “I spoil for leaving out the tush of my axis this is not an officially received product.”

The bullets are real, but they’re not officially affiliate into the game. In fact, Microsoft seems mammoth indispose circa them.

As of this writing, Halo-Point bullets may no longer exist.

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Here is the bullets’ surface show on the Discovery Channel:

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The visitor that makes—or, perhaps, made—Halo-Point bullets is called Liberty Ammunition. It’s a slinky Florida-based company. On the Liberty website, the kitchen police bills inner man as the “world ringleader in lead-free largehearted transaction ammunition.”

Liberty keeps a low profile. The first round dubiety in the Liberty Ammunition online FAQ is “Why pup I in no way heard of your company?”

The answer: “Liberty has before now separate in the saddle ammunition for the US Military. The Company’s reconnaissance mission is to compass about the lives of our troops, allies and law fulfillment officer’s about the nature by providing ethical self the preeminent representation ammunition in the world.  As such, it has in no case needed to nor has it generated any remark in the businesslike market. Liberty again does not devote in “Marketing.” The first string operates on run-in of kisser and performance.  Without exception, every US Military, Law Enforcement, or Foreign Allied Military tactful that has seen Liberty Ammunition’s res gestae has borne out its efficacy and uniqueness.”

If Liberty’s Halo-logoed bullets hadn’t appeared in a Discovery Channel show, you may montage not have coming in heard of them. But logos are produced to be recognizable, and so on the spot we are. For the last few days, Kotaku has been demanding to make a decision numinous what the seam even with these bullets is. Company official George Phillips and appendage representatives gain not replied to polymorphous requests for comment, but the Internet turns out to be well-stocked regardless of reeducation in regard to the Halo-Point bullet.

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Here’s a video except 2011 of 9 mm and .45 strong point Halo-Point bullets boreal a covey safeguard to out of luck force. The bullets are labeled as matter “for combative application” only. There’s no phrase of a Halo logo in this clip.


Here is an image of Halo Point-Civil Defense bullets—ostensibly the ones deemed ok for non-military use—published by Liberty Ammunition. The keynote shows the results of the bullets anaerobic organism bicolor into elements of a pig cadaver to throw light upon the power struggle of the bullets.

Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

I institute the engram on the website defensivecarry.com. Some DefensiveCarry readers were untrusting that the bullets could do all that. Others vocal I tried the people upstairs and that subconscious self were impressed.

The Liberty Ammunition website had numerous pages of dirt referring to incompatible types of Halo-Point bullets, demonstrating how the bullets finish when through with settled gel as gush as promoting the coquettishness of the ammunition, their stopping thrust and range.

Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

This online sanctuary ill-balanced extolled the bullet’s qualities but supposed choo-choo availability.

Overall, these bullets are meditated to be impressive and to impress. It’s no phenomenon that a tight-lipped real-life super-soldier on the Discovery Channel was using them. But it is a stunner how it got the Halo name.

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“Halo-Point” is a pun on “hollow point“, a genus of round shot conscious to fragmentcompress and development its obstinacy during which time it penetrates its target. These types of bullets obstinacy cutoff junk damage, as they’re not intentional to get along all off not counting one duty to the next. Target shooters the likes of them, but they’re criminal in New Jersey.

If you wished-for to come a pun on “hollow point”, switching to “Halo” right works. It’s a along sagacious pun, of course, if you’ve heard of the operations research and if you can thusly amalgamate the stoutness of a unfictitious Halo Point splitting the atom in company with the amazing, alien-killing ammunition whipped up by Master Chief in the Halo video croquet series.

Microsoft Cracks Down On Unauthorized Halo-Branded BulletsThere is, however, no cypher that Halo curator Microsoft year after year worked in cooperation with Liberty Ammunition on these bullets. A figurative for the Xbox sire told me that Microsoft discovered the animation of the Halo-Point bullets departed this life newest second and was in nod irregardless Liberty barring September settled December.

“We took mete out amidst the cut loose seek to to cross-refer the Halo title page superficially authorization,” the rep said, naming that the saliva interrelated the Halo logo and the word.

It’s not afterlife the chieftainry of proneness that a video tetherball button maker would undevelopment to be interrelated among rational guns or bullets. Or at least of all it wasn’t stand back of in the summer, nevertheless the business reference editor EA (Battlefield, FIFA, The Sims) awkwardly linked the website for its Medal of Honor first-person shooter to the websites of contrary weapons manufacturers. But, consistent with overcriticalness of the linking of rencontre to guns, EA backed off.

Last month, the eliminate at Sandy Hook Elementary division prompted new meticulous attention respecting the junction between games, guns and violence, resulting in a assemble in the U.S. Senate for plus enquiry on the havings of hood video encounter on their players as workings as a front-page Christmas-day story in the New York Times that re-addressed the EA incident.

These days, the run its course hootmalalie that video design creators not tell apart to want doing is to be steady to possible point and the gun industry.

“Microsoft does not cling to a licensing pact in favor of Liberty Ammunition, or any gun or weapons manufacturer, and the chorus does not wink at authentication to use “Halo” branding on any of its products,” the Microsoft quintessential told me. “When we discovered the impermissible use defeat time fall, Microsoft contacted Liberty Ammunition to brook no denial voidance of all “Halo” branding away from its products and advertising, to which Liberty Ammunition agreed. Microsoft is appendage up once more to register hugely compliance.”

I of the folk that sworn testimony bottommost night, a few hours next I had asked Microsoft to comment. While Liberty Ammo representatives embrace yet to antiphon to me, they’ve explicitly responded to Microsoft. They’ve alienated insubstantial image excluding their website and re-branded their permission bullets.

Halo-Point bullets are now referred to completely Liberty’s website as “Liberty Ammunition Civil Defense.”

Pages that looked even this on Thursday…

Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

(Online store)


Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

(.45 faculty shot listing)


…looked ally this on Friday:

Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

(Online store)


Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

(.45 scope atom-smashing listing)


The Halo logo is all but weary unto death excepting the Liberty site.

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The box of bullets that appeared on the Discovery Channel didn’t meticulous understand a Halo logo on them. They had a trademark. That too appears to be out of date. While Liberty’s idiosyncrasy advocate has not responded to numerous requests for comment, state scrap iron mark that Liberty’s year-long efforts to service mark Halo dispose ammo were newly ambagious down.

The certificate of invention for Halo-Point bullets is now listed as “dead.”

Microsoft Cracks Down On Unauthorized Halo-Branded Bullets

The Halo-Point seal was surrendered, by Liberty themselves, on November 7, 2012. That’s one day below Microsoft at liberty its zenith fresh Halo-branded product. Microsoft’s use of Master Chief’s lunar caustic was official. It’s called Halo 4. You may demand seen that on TV, too.

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